As a business owner, you already have multiple responsibilities, and adding another social platform to your workload is not a small decision.
Many business owners ask the same question: should my business be on TikTok?
Here is a practical way to think about it.
According to a recent study
by Piper Sandler,
50 percent of teenagers, with an average age of 15, use TikTok as their number one platform. Instagram follows at 31 percent.
If your target audience includes younger demographics such as gaming, entertainment, or youth-focused consumer products, TikTok is clearly a strong fit for both content and advertising.
Why TikTok Matters Even If You Do Not Target Teenagers
Even if your current products or services do not target this age group, it is important to understand their long term impact.
These users will become buyers within the next three to five years. They will enter adulthood already active on TikTok and will likely stay loyal to it.
Audience habits formed at a young age tend to continue as they grow.
There is another important development. TikTok is testing a feature called Local Explorer, which allows users to leave reviews for shops and local businesses to earn levels and badges.
It is currently available only in limited regions and for users aged 18 or older.
Still, this clearly signals that TikTok plans to move deeper into local discovery and local business visibility, similar to Google Maps and Google Business Profiles.
Why Early Adoption Gives Your Business an Advantage
This creates an opportunity to be an early adopter. Being early on any major platform brings benefits.
Businesses that joined Google My Business early built review strength, visibility, and ranking power long before their competitors showed up.
TikTok's local features may follow the same pattern, giving early adopters a long term advantage.
For now, the best step is simple. Create a TikTok account for your business and start becoming familiar with the platform.
You do not need to produce content aggressively yet. TikTok has its own style, culture, and rhythm, and it takes time to understand.
Getting comfortable now will make it much easier to create effective content later, once the Local Explorer program expands and we know more about how it works.
TikTok may not be essential for every business today, but it is becoming increasingly relevant. Preparing early puts you ahead of competitors when local features become widely available.